History of a Landmark

Initially, they struggled to make ends meet. Half the men's weekly salaries went straight to the bank to pay off the County Bank loan. Both men were whisked away in World War II for almost four years. Upon their return the market wasn't quite making it, but they were happy to have a job and progress with it. Since then, business has grown nearly every year.

During the '70s, Beauregard's son, Jim, who worked at the store sorting bottles as a boy, returned to the store. Williams' son Bob also worked there for many years. In 1994 Beauregard bought Williams out.... (more)

Shopper's Corner • 622 Soquel Avenue, Santa Cruz, CA 95062 • 831.423.1398
Open Daily from 6:00am - 9:00pm

Website by iluminada design
photos © 2003 David Royal except where noted